The FoyerThe Foyer is Apostle’s journal on interiors, architecture, and the work behind both. A place for projects, references, materials, process, and the ideas that shape a room before anything is built.
Part studio notebook. Part open conversation. An invitation into the thinking behind the work.
What Does a Beautiful Room Actually Cost?
A room is easy to price when you count only the objects. The real cost of design includes the invisible labor that makes the objects, drawings, trades and decisions behave as one project.
The Payment Schedule That Keeps a Project Moving
The best payment system is one that makes money predictable before the work begins. Tie payments to clear moments in the project, not to discomfort after the fact.
Eight Documents That Make a New Studio Feel Established
A polished studio is not defined by a large team. It is defined by a clear process. These eight documents carry a client from first enquiry to final handover.
Your Hourly Rate Is Not Your Price
Your hourly rate is not the same thing as your price. A sustainable design fee has to carry labor, overhead, risk, non-billable time and profit.
The Invisible Architecture of a Well-Run Design Project
The best-run design projects have an architecture you cannot photograph: clear phases, decision points, documents and rules for how information moves. Here is how to build it.
The architecture of andor
What makes Andor feel less like science fiction and more like a place with history? A look at the real architectural references, material choices, and spatial logic that give the series its extraordinary sense of permanence.
Why chairs are micro-architecture
A chair is architecture in miniature. Like a building, it must solve structure, materiality, proportion, and human experience. In this Studio Note, we explore why some of the most enduring design ideas can be understood through a chair alone.
Welcome
Welcome to The Foyer — a place for thoughtful design conversations rooted in interior architecture. Here, we look closer at the materials, proportions, objects, and details that give a space its character, intention, and soul.