The FoyerThe Foyer is Apostle’s journal on interiors, architecture, and the work behind both. A place for projects, references, materials, process, and the ideas that shape a room before anything is built.
Part studio notebook. Part open conversation. An invitation into the thinking behind the work.
What Does a Beautiful Room Actually Cost?
A room is easy to price when you count only the objects. The real cost of design includes the invisible labor that makes the objects, drawings, trades and decisions behave as one project.
Your Hourly Rate Is Not Your Price
Your hourly rate is not the same thing as your price. A sustainable design fee has to carry labor, overhead, risk, non-billable time and profit.